Assess the relevancy of any keyword. Given that sales and conversions are a key ranking factor for the A9 algorithm, it's important not to lose sight of the end goal: to encourage an 'add to cart.'. Once you’ve identified your top keywords (high number of clicks, order numbers, product sales), the next step is to build out your Manual Campaigns by adding the SKU(s) to bid on each keyword. Top 100 Amazon Product Searches in the U.S. Out of the top 100 product searches on Amazon, over half are for electronics. While it's common for shoppers to skim product titles (especially when they're often making click decisions based on the image or price), you'll want to focus more on conversion-led descriptions here. Are you curious as to which products get the most searches on Amazon? Hidden keywords are terms returned by Amazon after, for example, a sponsored product ad shows for an item, the ad is clicked on, and the product is purchased. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis. Indition SellerTools tracked keywords tools allow you to monitor and manage an unlimited number of keywords (depending on the product plan selected). “We consider this the best approach. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate a large number of relevant keywords that can be used for Amazon listing keyword optimization or any other purpose. You can find these by clicking the 'inventory' tab in your Seller Central account and hitting the 'edit' button to the side of active products. Search. You may be surprised by how often Amazon keywords are weak. Today is your lucky day. Amazon also uses your keywords, duh, to return search results. Just because a consumer starts their search on Amazon rather than Google, it doesn't mean the searches they run are wildly different. If you’re selling online and you’re not paying attention to the channel, there’s a good chance that your competitors are. Click into a listing and look at the 'about this item' and 'product description' blocks to find more keyword ideas. I also read that people use Amazon six to seven times more often than Google when searching for a product to buy . In incognito mode again, search for your keywords on Amazon, and check out the top three books that result from each of your searches (below the sponsored results). Amazon has extremely strict standards for their Kindle Direct Publishing platform, they are much more strict than they are to traditional publishers with direct accounts, so it can be really hard for a person to tell which keywords or concepts are banned. Take a look at the title of pretty much any product that's ranking on Amazon, and the one thing that stands out is that they're almost always keyword stuffed. To what extent do you think US Amazon keywords map across to Amazon UK, in terms of searcher per month and competitiveness? As tempting as it may seem, do not fill your Amazon listing with keywords that are not relevant to your product or brand. Amazon Keyword Tool Step 3: Set up Manual Campaigns. Or at least lacking the strength for optimal performance. Then click on the top three books that show up for that search. Amazon also seems to be a popular place to purchase games consoles and games. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using closely related keywords. Sonar. Furthermore, “switch” is at #14 with ~1.23M monthly searches. By using them correctly, you can draw potential readers to your topic and, ultimately, sell more books. RedBubble is an international POD (Print On Demand) outlet and one of the most successful outside Amazon, and is a great place to hunt out cover design ideas and sub-niches. ☆Top 10 Amazon Keywords. If you’re not yet using the channel to drive additional revenue, it’s an area that you should focus your efforts on sooner rather than later. There’s big money on Amazon, and every smart ecommerce marketer needs to be thinking one step ahead of the competition to make it work as another revenue-driving channel. Shows how many different websites are linking to this piece of content. Take a look at the product titles to discover keywords being used by the listings showing first, adding to your list of keywords. In your Amazon Seller Central account, you're able to fill out search terms for each product. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Scope. This is the next tool I have for you. Don’t use subjective keywords. That’s excluding searches for iPhone accessories too, of which there are many. Each letter that you enter will return new suggestions of long-tail keywords with words starting with that letter added as after the initial keyword. Increase your Amazon product visibility. 2. However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.). And that’s it! With the SellerApp advertising feature, you can harvest the top-performing keywords and search terms in your campaigns. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. If you want to compete for product rankings, you need to know what you're competing against—analyzing the products that already rank is a good place to start. There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list. For example, if the charger you're selling isn't a car charger, it wouldn't make sense to note this down. Now that you know how to use keywords on Amazon, it’s time to learn the different approaches to finding them. While this does mean that products that have already landed lots of sales end up getting a lot more, you need to make sure you’re considering the way you optimize for conversions as well as clicks when putting together your listings. Review and refine strategy. But as with all tools – you must know how to use them correctly and effectively. What you see here is the exact way Amazon users are searching, so be sure to prioritize this method. Want to learn more about Amazon’s A9 algorithm? Just be sure to select 'exact URL' to make sure you're only returning keyword rankings for this page. You must ensure you're not missing opportunities to get in front of those using the ecommerce giant to shop for products just like yours. Sort through relevant terms and use any that you hadn't already found for your Amazon listing. Top 100 Amazon searches (Worldwide): the same data but with searches … Is Amazon catching up with Netflix? Review and refine strategy. To give a working example, let's assume you're about to start selling iPhone chargers on Amazon. Top 10 Amazon Keywords are the most popular search terms relative to the other keyword suggestions found. Specifically, we’ll be looking at: Before we dive deep into how to do Amazon keyword research, we'll help you better understand the algorithm that you’re optimizing for. Amazon Backend Keywords - Keyword Search Terms; In each of these areas - it is important to include relevant keywords, however the most searched Amazon keywords (most popular keywords) should be used in the Product Title first, then the Product Key Features second, then the Product Description third, and then finally the Keyword Search Terms. Back to Top . That can be a good indication of how many sales the ebook is making. Discover the best in Best Sellers. This means that better-selling products (both in terms of volume and conversion rate) will typically outrank products with fewer sales or low conversion rates. How to enter keywords in listing? Look for the 'offer' tab and navigate to 'Keywords.'. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts. 3 – Create a keyword list Thank you so much for your help and for taking the time to hold the call with me last week. How to Find the Best Amazon Keywords for Your Products. It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia. In this case, we'll enter 'iPhone charger.'. In the example above, we can clearly see the product primarily targets 'wireless charger' but then includes variants for the different phone and device models. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following. Amazon Keywords Explained. Optimize product listings for top keywords, monitor product listing rankings, track keyword rank over time and track how content updates affect keyword rankings. Put it this way: you need to be filling out these fields, and there's a 250-character limit (spread across five lines of 50 characters). Then click on the top three books that show up for that search. The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches. So, I think it’s fair to say that people are lovin’ the Switch! Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on. That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US. As we stated earlier, the goal is to find relevant keywords that you should be optimizing your products for on Amazon. Next, go to their Amazon Best Seller Rank (ABSR), copy, and paste it into my Kindle Calculator. Hopefully this article has given you a solid start on mastering Amazon SEO, however, if you’d like to learn more, be sure to check out these companion articles: Seller Strategies: Long Tail Keywords; Seller Strategies: Secret Amazon Fields; Back to Top Check out our guide to Amazon SEO Strategy and Search Term Optimization. How to Avoid Amazon Listing Keyword Stuffing. But what else is popular on Amazon besides gadgets and games? What can the SellerApp Amazon Keyword Tool do for you? The process involves choosing a focus keyword or long tail keywords to attract your target customers and also to boost up your ranking on Amazon.. Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. Learn how to create an Amazon Storefront with Brand Registry 2.0. They're not visible to consumers, hence why they're often called hidden keywords, but are an important ranking factor. Amazon Keyword Search tool helps you understand the best keywords to use in your listing by giving adequate data for making this decision. We can break Amazon keywords down into three areas of implementation: Knowing how to use keywords on Amazon can help focus your research and ensure you’re using them to drive targeted traffic that’s going to convert into sales, further increasing your products' visibility. Q3. Shows estimated monthly search traffic to this article according to Ahrefs data. If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. The keywords picked up are profitable keyword opportunities with high conversion rates and low advertising cost of sale (ACoS). Open up Excel, Google Sheets, or any text editor and note down the main keywords you'd expect someone to type when searching for the product you're carrying out keyword research for. It is not a pen with your logo scrawled on it. : A Complete Beginners Guide to Optimization, Amazon Storefronts — Protect Your Brand and Increase Sales. Browse the topics below to learn more. Viral Launch. However, to maximize the keywords that you find, you need to go further than just entering your main keywords from your initial seed list. This is the average bid current sellers are using to make their sponsored product ads appear at the top of Amazon searches using the exact keyword. It looks like the Nintendo Switch is just as popular elsewhere as in the United States. Don't leave these fields blank and use spaces rather than colons or semicolons to separate keywords. Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Enjoys monitoring SERP volatility. Then, analyze the listings to try and find further ideas. While we all know that this doesn't work for Google, you need to understand that optimizing product titles on Amazon involves getting as many keyword variants into your title as possible, given that this is the most important area to have them included. We can see here that the first two listings are clearly marked as being sponsored. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword … Before we get into the five simple changes you can make so as to get your book to the top of a search result on Amazon, you need to know which keywords you want to aim for. Take a look and see if it can help you! You'll now see a list of relevant keywords that you can optimize your product listing around. Semrush also has another tool, Sellerly, which is an Amazon marketing tool that allows sellers to monitor products, perform slit testing, and much more. Your Amazon PPC journey starts with the launch plan outlined in this article. He explains what you need to know in regards to the A9 algorithm, keyword research, reverse ASIN lookup, sponsored ads, conversions, PDA — Product Display Ads, and more. Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. ', According to Seller Lift, they "provide Amazon with additional information about a listing, and are used by the platform as another factor as to which search result said listing will rank….or not.". This strategy utilizes automatic and manual Sponsored product campaigns. You can find me reading Tolkien in the far north of Norway. By combining the insights from different sources, you’re able to cover all bases and get a detailed picture of how people are searching for your products, and optimizing your listings accordingly. While Amazon's search bar and product listings can help you find the bulk of keywords that your potential customers are using, you can turn to Google and Semrush to help you find more. Amazon Keyword Ranking Tracker SEO Assess & monitor daily organic search performance of any product on Amazon. Keywords on Amazon are indexed based on the sales made by the listing for the keyword. The main aim was to show you how to find competitors keywords on amazon but on top of this we still want to share as much useful information as possible. That’s a lot of people with great taste in wallets! Given that we're looking to discover the keywords helping products to rank organically, it makes sense to skip straight to these listings. Eg: toys, cars. Fancy learning more about the searches people are making on Amazon? PPC Bid (Broad). Unlike Google, Amazon also takes into account conversions when ranking products. Keywords are key to ranking your products. Be sure to pay attention to frequently used keywords across different listings. Editor, SEO strategist, and writer. Q2. These are sometimes referred to as 'hidden keywords' or 'Amazon backend keywords. So the second use of keywords is to get your book shown in front of those … Amazon is still an untapped opportunity for many ecommerce businesses, despite its continued growth over the last few years. With this in mind, it makes sense to use the same tool(s) that you'd use when doing keyword research for your website to find the terms to optimize your Amazon listing. Just remember that the more (relevant) keyword variations that you're able to optimize for, the less chance you have of missing opportunities. To find out if a kindle keyword is making money, first, do a search for that keyword in Amazon. Just look out for those marked with a sponsored label. So, there's a distinct need to get your keyword research right.
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